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WHY ARE WE NAMED ONE.61?
 
One.61 Ltd’s name was inspired by a phenomenon known as the golden ratio.  This 
mathematically derived number is responsible for an enormous amount of debate and 
discussion among the academic fraternity as to its actual place in our arts, architecture 
and science.
  
The ratio is expressed as an irrational number but to 5 decimal places is:
 
1.61803
         
It is also expressed by the symbol phi F
                 
It is thought that great minds such as Leonardo Da Vinci and Johannes Kepler were strong 
believers in the ratio and that Da Vinci used it in his paintings including in The Last Supper, 
however this is merely speculative. 
                 
Geometries of nature are also thought to be the products of the ratio including the spiral 
of the nautilus shell and patterns of sunflower seeds. The Fibonacci number series which is 
connected to the golden ratio is also thought to relate to mapping population growths, 
plant branching and rose-petal formations. 
                 
Whilst there is a large school of thought that believes in all of this wonderful alignment 
between mathematics and nature there is an equally large belief that things are not as 
perfect as they seem and it is this conflict that we are actually named after. 
             
We believe that is what life, and design, is all about – Two diametrically opposed opinions over 
something that ultimately still exists, regardless of what is thought about it.
 
- Hence One.61 Ltd.